CATEGORY
Joo Hwan Seo & Jane Yoo,
"Effect of Hidden Cost on the Value of Shelf-Space,"
Status : Submitted
Joo Hwan Seo, Mark Yim, Jinsun Ahn & Larry Yu,
"How does CEO narcissism impact the effectiveness of advertising on firm performance? A study in the restaurant industry context "
Status : Accepted at Journal of Current Issues & Research in Advertising
Kong, N & Joo Hwan Seo,
"The Influence of Advertising Language & Brand Loyalty on Consumers' purchase Intentions."
Status : Accepted at Asia Pacific Journal of Marketing and Logistics
Mark Yim, Juwon Jang, Seung Yoo, Joohwan Seo,
"When do people pay attention to digital transit advertising in subway stations? A year-long study using facial recognition systems."
Status : Submitted
JooHwan Seo, Jiseon Lee, Mark Yi-Chen Yim, & Bumsoo Kim,
"Who Gets Voted Up? Reviewer Attributes and the Dynamics of Online Review Helpfulness"
Status: Submitted.
J. Park & Joohwan Seo,
"Motivational Drivers of Repurchase in Cross-Border E-Commerce: A Country-Comparative Study of U.S. and Chinese Platforms "
Status: Submitted.