Ravi S. Achrol & Joo Hwan Seo. “Slotting Payments and Channel Strategy : An Analysis based on Financial Restatements Pursuant to FASB EITF 01-9,” 2010 AMA Summer Marketing Educators' Conference, Boston, MA, August 13–16, 2010

Bumsoo Kim & Joo Hwan Seo. “Effectiveness of Product Placement in POP Contents: Analysis of Korean Commercial Programming, 2010 INFORMS Annual Meeting, Austin, TX, 7-10, November, 2010

Ravi S. Achrol & Joo Hwan Seo. “Marketing Channel Theory and Slotting Allowances: An Empirical Analysis using Quantile Regression,” 2011 AMA Winter Marketing Educators' Conference, Austin, TX, February 18–20, 2011

Joo Hwan Seo, Ravi S. Achrol “Marketing Channel Theory and Slotting Fees: An Empirical Analysis using Penal Quantile Regression,” 33rd INFORMS Marketing Science Conference, Houston, TX, June 9–11, 2011

Joo Hwan Seo, David Tomczyk,Vanessa Perry, & George Solomon. “Does One Size Fit All? Technical Assistance and Small Business Growth,” 71st annual meeting of the Academy of Management, San Antonio, August 12–16, 2011

Joo Hwan Seo & Bumsoo Kim “The Success of Product Placement: Integrating the National Brand in POP,” 2012 AMA Winter Marketing Educators' Conference, St. Petersburg, FL, February 17–19, 2012

Joo Hwan Seo “Does Competitiveness matter? The Role of Market Competitiveness in Trade Promotions,” 2015 AMA Summer Marketing Educators' Conference, Chicago Illinois, 2015

Joo Hwan Seo “The Role of Trade Promotions in the CPG Industry,” 2016 AMA Summer Marketing Educators' Conference, Atlanta, GA, August 5–7, 2016

Joo Hwan Seo & Jane Yoo “Market Competitiveness has an impact on Marketing Expenditures in the CPG Manufacturing Industry,” 2017 AMA Summer Marketing Educators' Conference, San Francisco, CA, August 4–6, 2017

Joo Hwan Seo, Jinsun Ahn, Mark Yim, & Larry Yu, Does CEO Narcissism Control Advertising Effectiveness on Firm Performance? The Moderating Role of CEO Narcissism, 2022 American Academy of Advertising Annual Conference, St. Petersburg, FL, March 24-27, 2022

 Mark Yim & Joo Hwan Seo "Is Brand Activism a Beneficial Marketing Communication Strategy? A Comparative Study, 2023 AMA Summer Academic Conference, San Francisco, 31 Jul - 06 Aug, 2023

Joo Hwan Seo & Mark Yim “Analyzing the Influence of Sales Promotions on CPG Industry Performance,” 2024 AMA Summer Marketing Educators' Conference, Boston, MA, August 15-17, 2024