(SSCI) Joo Hwan Seo, Sung Y. Park, & Larry Yu.
"The Analysis of the Relationships of Korean Outbound Tourism Demands: Jeju Island and Three Destinations,"
Tourism Management, 30(4), 530-543, 2009. (Top-tier Journal in Tourism Field, Impact Factor: 10.9)
(SSCI) Joo Hwan Seo, Sung Y. Park, & Soyoung Boo.
"Interrelationships among Korean Outbound Tourism Demand - Granger Causality,"
Tourism Economics, 16(3), 597-610, 2010.
(SSCI) Haiqi Li, Sung Y. Park, & Joo Hwan Seo.
"Quantile elasticity of international tourism demand for South korea using the quantile autoregressive distibuted lag model"
Tourism Economics, 17(5), 997-1015, 2011.
Larry Yu, Chunlei Wang, Joohwan Seo
"Mega event and destination brand: 2010 Shanghai Expo."
International Journal of Event and Festival Management , 3(1), 46-65, 2012.
(SSCI) Mark Yi-Cheon Yim, Seung-Chul Yoo, Paul L. Sauer & Joo Hwan Seo.
"Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores."
Journal of the Academy of Marketing Science, 42(5), 528-544, 2014. (Top-tier Journal in Marketing Field, Impact Factor: 14.6)
(SSCI) Joo Hwan Seo, Vanessa Perry, David Tomczyk & George Solomon,
"Who Benefits Most? The Effects of Managerial Assistance on High- Versus Low- Performing Small Businesses"
Journal of Business Research, 67(1), 2845-2852, 2014
(SSCI) Sangil Park & Joo Hwan Seo.
"Does strategic orientation fit all? The effects of Strategic orientation on high versus low-performing SMEs."
Asian Journal of Technology Innovation, 26(3), 290-305, 2018
(SSCI) Joo Hwan Seo & Bumsoo Kim.
"The "Hallyu" phenomenon: Utilizing tourism destination as product placement in K-POP culture."
Tourism Economics, 26(4), 719-728, 2020
(SSCI) Seo, J., Lee, J., Jung, S., & Park, S.
"The Role of Creating Shared Value and Entrepreneurial Orientation in Generation Social and Economic Benefits: Evidence from Korean SMEs."
Sustainability, 15(7), 61-68, 2023